word of wisdom
Ive just been to a great keynotes presentation by James Averdieck, the man behind the GU chocolate brand. It's great to see that were preaching from the same alter as James when it comes down to building a brand and I can't think of a better sector example than GU puds! So here's a few wise words on how to build your brand;
1- 'Good product' Obvious but if what you've got is no good then it just ain't go work!
2- 'Stand out from the crowd' How important is this!!! We keep telling our clients time after time if you want to be remembered that get noticed! Get creative...
Don't go with the obvious, that's what everyone else will be doing.
3- 'Be seen in the right places' If your brands a premium product, then it needs to be seen in premium places. You won't see kappa in Harvey Nick's ( unless miss moss is sporting a pair then were on a different level)!
4 - PR fastest way to get your stuff seen, but its got to be in the right place at the right time. Make sure its in the right publication with the right focus.
5 - growth! Good people in your business creates a good culture and this creates growth. People need a dream, make them part of your dream.
This is all basic stuff that if you stick to it then you really can't
go to wrong!
Matt
